Stop Posting Into the Void

Social Media Marketing That Works

Course Details

Registration deadline November 5

4 Self-Paced Course Modules

16 Credit Hours

Recommended for all library workers, regardless of type.

$303 | Save with early bird and group rates.

Posting regularly is not the same thing as having a strategy. This course helps library staff stop guessing at social media, understand what is actually working, and build a more sustainable approach that fits real time and budget constraints.

Clearer ways to connect your content to your library’s identity and community
More practical tools for content strategy, engagement, and analytics
A stronger rhythm for social media that does not eat your nights and weekends

IS THE IDEA OF SOCIAL MEDIA FOR YOUR LIBRARY COMPLETELY OVERWHELMING?

You’re posting consistently, or trying to, but engagement stays flat.
You have a content calendar, but not really a strategy.
You know your library is doing remarkable things, and it’s frustrating that more people don’t know about them.

You’ll leave with a more practical, library-tested way to build content people actually notice and a strategy you can realistically keep up with.

CHOOSE FALL SESSION

Early bird rate is $256 through October 5, 2026. Standard rate is $303 through November 5, 2026.

Need flexibility? Once materials are released, you can start any time during your 6-month access period and move through the course at your own pace.

Invoice or PO options: Orders of $600 or greater can choose invoice at checkout. For orders under $600, please do not check out online. Submit this form, and we will process your order manually.

Need approval? Email this course to your supervisor.

TRAINING A TEAM?

When multiple staff understand the same social media strategy, your library’s messaging gets more consistent, your content gets stronger, and the work does not rely on one person figuring it out alone.

Multi-seat discounts are automatically calculated in the cart.

Buying for a larger group? Explore all purchasing options

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What You'll Learn Who This is For All the Details

AFTER COMPLETING THIS COURSE, YOU'LL BE ABLE TO:

Explain how major social media platforms actually work, including their algorithms, audiences, and content norms, so you can make informed decisions about where to focus your energy.
Develop a content strategy rooted in your library's identity and community context, not just a posting schedule.
Create engaging content that reflects who your library is and reaches the people you are trying to reach.
Read and interpret your analytics without a marketing background to understand what is working and what is not.
Build a sustainable posting rhythm that fits within your actual capacity and does not require a dedicated budget or team.
Distinguish between chasing trends and using social media thoughtfully and strategically as a community engagement tool.
Apply library-specific approaches to social media that account for the realities of public-facing institutions with limited time and resources.
Tell your library's story in a way that helps your community discover and connect with everything you offer.

You will leave with a strategy, not just a plan, and the skills to keep refining it as platforms and communities evolve.

This course is especially helpful for:

Library staff responsible for social media, marketing, or community outreach
Librarians who are posting regularly but not seeing much engagement
Staff managing social media without a dedicated budget, team, or formal training
Anyone trying to build a more thoughtful, sustainable social media presence for their library
People who need a clearer strategy, not just more content to post

If that sounds like your role, you will probably see yourself in this course.

If you are someone who:

Is posting consistently but feels like your content disappears the second it goes live
Has a content calendar but no real strategy behind it
Is doing all of this yourself and trying to make it work with limited time and resources
Feels overwhelmed by different platforms, changing algorithms, and mixed advice
Wants more people in your community to actually notice and connect with what your library is doing

This course was built for you.

Social media can feel like a full-time job layered on top of your actual job. Libraries are expected to show up online consistently, promote programs and services, and somehow keep up with changing platforms, changing algorithms, and changing audience habits, usually without extra staff, extra budget, or extra time.

This course is built to make that work feel more manageable and more effective. You’ll learn how social media platforms actually function, how to build a strategy rooted in your library’s identity and community, how to create content people want to engage with, and how to use analytics to make smarter decisions. The focus is not on chasing trends for the sake of it. It’s on using social media thoughtfully, strategically, and in ways that help your community discover and connect with your library.

SESSIONS AND PRICING

Early bird pricing ends one month before the session deadline. Course materials become available on the registration deadline date.

Rate + deadline	Fall Session
Early bird deadline	October 5, 2026
Early bird price	$256
Standard deadline	November 5, 2026
Standard price	$303
Materials unlock	November 5, 2026

GROUP OPTIONS

Training a team? Choose the setup that matches how you want to plan and pay:

Group course enrollment: Enroll 3+ staff in this course and save.

Bulk course credits: Prepay once, get the highest per-seat discount on every course, and assign seats later.

Unlimited annual licensing: System-wide access for a year with no per-course approvals.

Request Discounted Group Pricing

Questions? Email groupsales@libraryjournal.com.

COURSE FORMAT

This is a fully self-paced, asynchronous online course consisting of 4 modules. Each module includes video instruction, slides, readings, and reflective exercises designed to connect concepts directly to your daily work.

EXPECTED TIME COMMITMENT

Each module is designed to take approximately 4 hours to complete, for a total of 16 hours. You may move through the course at your own pace and on your own schedule.

COURSE ACCESS

You will have access to all course materials for six months from the material unlock date. You can start at any point during that window and move through the course at your own pace.

CREDIT & CERTIFICATE

Complete all modules to earn 16 professional development credit hours and a Library Journal certificate of completion, which will be emailed to you.

ACCESSIBILITY

All video recordings feature auto-captioning. If you require accommodations, please email course-support@libraryjournal.com upon registration and we will make our best efforts to support your needs.

SUPPORT

For technical or course-related support, please contact course-support@libraryjournal.com.

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