Media Training: PR and Communication Skills for Library Leaders

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Course Details

November 11, 2025
Half-Day Online Course
4 Credit Hours
This course is geared toward library leaders, administrators, and experienced managers

About This Course

Live sessions via Zoom:
Tuesday, November 11, 2025
from 12:00 to 4:00 pm ET
(recordings accessible for 6 months)

Communicate more effectively with the public and your staff by learning crucial media and public relations skills.

Strong media and communication skills are essential for library leaders. This half-day online course will help you learn to effectively handle media inquiries, craft compelling narratives, and manage crisis situations with confidence. From honing messages for diverse audiences to fostering internal transparency, this course will provide you with practical strategies tailored for library environments. You’ll leave this course with the tools and confidence to navigate media landscapes adeptly, communicate your library's values and mission, and amplify its impact in the community.

The live sessions run on Tuesday, November 11, 2025 from 12:00 to 4:00 pm ET (recorded for on demand viewing). Don’t miss this opportunity!

After you attend this course, you’ll be able to:

  • Understand when and how to engage with the media.

  • Handle media inquiries with confidence.

  • Build relationships with local media and use those relationships to spread awareness about your library.

  • Understand best practices for giving interviews.

  • Create a compelling media kit for your library.

  • Write effective media policies for your staff.

  • Manage crisis communications with confidence.

Program to be announced soon!

This will be a half-day online course and will include:

  • Live Sessions: Guest speaker presentations by leaders in their field. (All sessions are recorded for on demand access for six months after the course ends.

  • Facilitated discussions: Audience participation in Q&A and discussion with guest speakers.

  • Early access on-demand resources: Access to a series of past live session archives from Library Journal and School Library Journal courses to explore at your own pace.

  • Online Classroom: The virtual learning platform that holds all course content and is accessible for six months after the course ends.

Expected time commitment

If you attend or watch the recordings of all live sessions, you'll spend approximately 4 hours on this course. You'll earn 4 hours of PD credit and a Library Journal certificate of completion.

On-demand access

All live guest speaker sessions are recorded and available on-demand for six months following the initial broadcast as a part of your purchase.

Certificate of completion

Complete the course and earn 4 professional development credit hours. We provide a certificate that is emailed to you.

Accessibility

All guest speaker sessions feature auto captioning and are made available on demand after the initial broadcast. Please email course-support@libraryjournal.com upon registration if you require any special accommodations and we will make our best efforts to facilitate them.

Support

For support with online courses, please contact course-support@libraryjournal.com.

Speakers to be announced soon!

Discounted rates are available for a limited time only. Secure your tickets now to lock in the best price.



Rate

Early Bird

Advance

Standard

Deadline

September 23, 2025

October 28, 2025

November 11, 2025

Ticket Price

$199

$217

$237







Group Rates

We offer discounts for groups of 3 or more.

For larger groups of 15 or more, we offer the option to apply group rates across multiple courses to receive significant discounts. For more information, select “Bulk Course Credits Packages” in the form below.

Request Discounted Group Pricing

For support with group purchases, please contact groupsales@libraryjournal.com.

 

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