Social Media Marketing and Engagement for Libraries

Who should take this course

This course is geared toward librarians with new or emerging social media marketing skills and will be most relevant for librarians who are involved in community programming, engagement, outreach, marketing, and communications.

This will be a half-day online course and will include:

• Live Sessions: Guest speaker presentations by leaders in their field. (All sessions are recorded for on demand access for six months after the course ends.)
  
  
• Facilitated discussions: Audience participation in Q&A and discussion with guest speakers.
  
  
• Early access on-demand resources: Access to a series of past live session archives from Library Journal and School Library Journal courses to explore at your own pace.
  
  
• Online Classroom: The virtual learning platform that holds all course content and is accessible for six months after the course ends.

Expected time commitment

If you attend or watch the recordings of all live sessions, you'll spend approximately 4 hours on this course. You'll earn 4 hours of PD credit and a Library Journal certificate of completion.

On-demand access

All live guest speaker sessions are recorded and available on-demand for six months following the initial broadcast as a part of your purchase.

Certificate of completion

Complete the course and earn 4 professional development credit hours. We provide a certificate that is emailed to you.

Accessibility

All guest speaker sessions feature auto captioning and are made available on demand after the initial broadcast. Please email course-support@libraryjournal.com upon registration if you require any special accommodations and we will make our best efforts to facilitate them.

Support

For support with online courses, please contact course-support@libraryjournal.com.

Thursday, October 16

Session 1 | 1:00-1:55 pm ET
Strategizing for Social Media: How to Plan and Create Engaging Content
Each social media platform has its own unique challenges and opportunities. This session will help you engage your community in your library by teaching you how to create a compelling and actionable strategy for social media marketing. You’ll learn how to evaluate each platform to inform a relevant strategy and how to determine which kind of content works best on each platform. You’ll leave knowing how to integrate the most common platforms into a holistic social media plan for your library.

Session 2 | 1:55-2:50 pm ET
Maximizing Your Reach: Foundations of Social Media Data and Analytics
How can you maximize your social media impact efficiently? How can you make the most use of each platform’s data analytics to make strategic decisions? This session will help you understand which platform is best to use in different contexts and help you be strategic and data-driven with your social media marketing.

Break | 2:50-3:00 pm ET

Session 3 | 3:00-3:55 pm ET
Maximize Your Engagement: Graphic Design Foundations
What you say in your social media posts is crucial, but how your posts are designed is almost equally important. This session will provide a foundation of graphic design best practices to help you create eye-catching posts users will want to engage with.

Break | 3:55-4:00 pm ET

Session 4 | 4:00-4:55 pm ET
Instagram Reels and TikTok for Librarians: How to Reach Your Community without Burning Out
TikTok and IG Reels are still trending, but many librarians are overwhelmed. This session will show you accessible ways to integrate Reels and TikTok into your social media strategy without it becoming just ‘one more thing’ you have to learn. You’ll leave with straightforward tips and tricks for understanding of how the platform works and efficiently building fun content that engages your audience.

Closing Remarks | 4:55-5:00 pm ET

From Fall 2024 Participants:

"This was probably the most useful training I've gotten around social media and the library. I very much appreciated the varied backgrounds of each presenter - it gave a much more well rounded look at social media use."

"I loved this program! Gave me more information than I could ever ask for. It gives me a lot of directions and places to research. It is almost overwhelming but wonderful too!"

"I appreciated the variety of topics. As someone who is just starting to take on the social media accounts for our library, it felt like there was so much I was missing. I better understand the different platforms and how to measure whether or not I'm using them effectively."

Discounted rates are available for a limited time only. Secure your tickets now to lock in the best price.

Group Rates

We offer discounts for groups of 3 or more.

For larger groups of 15 or more, we offer the option to apply group rates across multiple courses to receive significant discounts. For more information, select “Bulk Course Credits Packages” in the form below.

Request Discounted Group Pricing

For support with group purchases, please contact groupsales@libraryjournal.com.